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2026 / LOS ANGELES

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PHASE 01

Identity System

Establish a clear, ownable visual foundation that defines how CREW shows up.

Approach

  • Develop an initial system based on the brief and references

  • Present a design direction that becomes the foundation for all visual brand communication

  • Refine through 2–3 focused rounds

  • Finalize the system for application

Deliverables
 

Logo Suite

  • Primary mark

  • Secondary mark

  • Monogram or symbol

  • Variations for scale and use
     

Typography System

  • Primary typeface selection

  • Supporting typeface if needed

  • Hierarchy and usage (headlines, body, utility)
     

Color System

  • Core palette

  • Supporting tones if needed

  • Guidance for contrast and application
     

Core Usage Guidance

  • Logo usage and spacing

  • Color application principles

  • Typography usage

  • High-level rules to maintain consistency

LANDER®

LOS ANGELES              CALIFORNIA

 2025

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PHASE 02

Application System

Extend the identity into key touchpoints where the brand needs to perform.

Approach

  • Apply the identity to key touchpoints once the system is established

  • Prioritize apparel to meet the May 18 timeline

  • Develop a focused set of real-world applications

  • Refine for clarity and consistency

Apparel

  • Hat design (priority)

  • Direction for branded apparel used in external or promotional settings

     

Uniforms

  • Logo application and hierarchy across workwear

  • Guidance for consistency across roles and environments

     

Vehicle Graphics

  • Visual direction for company vehicles
     

Deck Template

  • Investor and sales presentation template

PHASE 03

Production 

Prepare all assets for high-quality execution across physical and digital touchpoints. 

Approach

  • Finalize all assets for production and handoff

  • Ensure consistency across formats and use cases

  • Organize files for easy implementation

Deliverables

  • Production-ready logo files (all formats)

  • Apparel specifications (print, embroidery, materials)

  • Editable deck template files

  • Organized asset package for vendors and internal use

Timeline 

To be discussed.

Identity System
Includes initial build and refinement. This phase carries the most weight and requires deeper exploration and resolution.

 

2–3 weeks


 

Application System
Developed once the identity is established, with focus on key touchpoints and apparel priority.

 

1–2 weeks

Production Readiness
Finalizing and preparing all assets for immediate use and handoff.

3–5 days

investment

For a focused identity system engagement of this scale, the investment ranges from $20,000 to $28,000, depending on final scope and level of application.

 

This reflects LANDER’s commitment to precision, emotional clarity, and exceptional design.

Timeline 

To be discussed.

Identity System
Includes initial build and refinement. This phase carries the most weight and requires deeper exploration and resolution.

 

2–3 weeks


 

Application System
Developed once the identity is established, with focus on key touchpoints and apparel priority.

 

1–2 weeks

Production Readiness
Finalizing and preparing all assets for immediate use and handoff.

3–5 days

Hi, we're Lander.

We exist to prove that emotional intelligence and design excellence distinguish the work that moves culture forward. We believe in the power of creativity to build connection between people, brands, and the communities they shape. LANDER is an experience-led design studio specializing in brand, digital, and product experiences, shaping systems, interfaces, and narratives where clarity, trust, and emotion matter as much as performance.

Design is how meaning takes form.

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Work Examples

The following examples show how LANDER builds identity systems that hold up in the real world. Not just how something looks, but how it shows up, operates, and earns trust.

The kind of design required when performance is the product

We have partnered with brands including Fender, Nike, TrueCar, Henry Rose, Disney, Sentry.io, fair.com, Team Liquid, Kartel.ai, Bosch, and more.

CREW x LANDER®

CREW is building something different in a category that usually looks the same. The work is high-stakes, but the way it shows up rarely reflects that. That is the gap.

Design is what closes it.

It is how CREW is recognized before anyone experiences the work. It sets the tone, signals the standard, and shapes how clients and teams perceive the company from the first moment.

That does not happen by accident. It requires discipline and a point of view carried through every detail. This is not something that can be built over time. It needs to be designed as a system from the start.

Done right, it gives CREW an immediate advantage. It builds trust faster, creates pride internally, and positions the company at the level it is built to operate.

This is where LANDER contributes.

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