2026 / LOS ANGELES
THANK YOU.
Updated
Core Identity
Establish the essential visual foundation for CREW, centered on a precise, ownable mark.
This phase defines how CREW shows up through service, experience, and execution. Every element is designed to perform in the real world, on uniforms, in motion, and in the details that shape the perception of CREW and the people behind it. The result is an identity that reflects care, expertise, and a standard of excellence carried through every aspect of the work and the experiences it creates.
Approach
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Develop a focused set of directions grounded in the brief and positioning
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Refine a single direction through 2–3 rounds of iteration
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Finalize a system ready for immediate use
Deliverables
Logo Suite
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Primary mark
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Secondary mark
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Monogram or symbol
Typography System
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Primary typeface selection
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Supporting typeface if needed
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Hierarchy and usage (headlines, body, utility)
Color System
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Core palette
Essential Usage Guidance
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Logo spacing and application
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Basic color and typography use
2025
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PHASE 02
Application System
Extend the identity into key touchpoints where the brand needs to perform.
Approach
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Apply the identity to key touchpoints once the system is established
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Prioritize apparel to meet the May 18 timeline
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Develop a focused set of real-world applications
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Refine for clarity and consistency
Apparel
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Hat design (priority)
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Direction for branded apparel used in external or promotional settings
Uniforms
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Logo application and hierarchy across workwear
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Guidance for consistency across roles and environments
Vehicle Graphics
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Visual direction for company vehicles
Deck Template
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Investor and sales presentation template
PHASE 03
Production
Prepare all assets for high-quality execution across physical and digital touchpoints.
Approach
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Finalize all assets for production and handoff
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Ensure consistency across formats and use cases
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Organize files for easy implementation
Deliverables
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Production-ready logo files (all formats)
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Apparel specifications (print, embroidery, materials)
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Editable deck template files
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Organized asset package for vendors and internal use
Timeline
Key dates to be discussed.
3–4 weeks
investment
$14,000
Payment can be structured in milestones to align with timing and upcoming funding plans
Timeline
To be discussed.
Identity System
Includes initial build and refinement. This phase carries the most weight and requires deeper exploration and resolution.
2–3 weeks
Application System
Developed once the identity is established, with focus on key touchpoints and apparel priority.
1–2 weeks
Production Readiness
Finalizing and preparing all assets for immediate use and handoff.
3–5 days
Hi, we're Lander.
We exist to prove that emotional intelligence and design excellence distinguish the work that moves culture forward. We believe in the power of creativity to build connection between people, brands, and the communities they shape. LANDER is an experience-led design studio specializing in brand, digital, and product experiences, shaping systems, interfaces, and narratives where clarity, trust, and emotion matter as much as performance.
Design is how meaning takes form.
Work Examples
The following examples show how LANDER builds identity systems that hold up in the real world. Not just how something looks, but how it shows up, operates, and earns trust.
The kind of design required when performance is the product
We have partnered with brands including Fender, Nike, TrueCar, Henry Rose, Disney, Sentry.io, fair.com, Team Liquid, Kartel.ai, Bosch, and more.
CREW x LANDER®
CREW is building something different in a category that usually looks the same. The work is high-stakes, but the way it shows up rarely reflects that. That is the gap.
Design is what closes it.
It is how CREW is recognized before anyone experiences the work. It sets the tone, signals the standard, and shapes how clients and teams perceive the company from the first moment.
That does not happen by accident. It requires discipline and a point of view carried through every detail. This is not something that can be built over time. It needs to be designed as a system from the start.
Done right, it gives CREW an immediate advantage. It builds trust faster, creates pride internally, and positions the company at the level it is built to operate.
This is where LANDER contributes.
